Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

Stantec Principal Amy Holzle explores how Generation Alpha will reshape higher education design, from inclusive spaces to tech-driven learning. The Arcadia Flats study lounge at Western Michigan ...