For years, grips have been something of an afterthought in the equipment space. Golf Pride is hoping to change that. The post Why Golf Pride wants to change the way you think about grips appeared ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

Golf Pride launches its new Zero Taper putter grip for players looking to get a consistent grip and make more putts on the course.

The foundations of a powerful golf swing are laid at the very formation of your grip, the way you hold the club in your hands. Put simply, a correctly formed grip contributes significantly to your ...

SuperStroke, a relative newcomer among golf-grip makers, has acquired Lamkin Grips, which has been producing grips for a century. SuperStroke’s stated goal with the purchase: continued innovation and ...

While playing three in defense seems to be more common in the Premier League nowadays, Golf Pride is now trusting the 4-4-2 formation to help golfers recognize the best golf grips for them and help ...

In the past, I never fully appreciated how much the perfect golf grip could improve ball striking, but my eyes were well and truly opened after I spent some time with Golf Monthly Top 50 Coach Alex ...

Golf Pride adds Zero Taper putter grips, featuring a parallel profile, polyurethane construction and design cues aimed at consistent hand placement.

In this week's episode, host Paul Liberatore interviews John Mazzanoble, president of JumboMax Grips. JumboMax happens to be the go-to grip for Bryson DeChambeau, whose crushing drives have helped ...

From an anecdotal standpoint most golfers would answer in the affirmative. Much like the kid who is convinced they can run faster in new sneakers, fresh grips just feel better in your hands, ...

In a nod to the 82-game schedule of Curry’s day job, Golf Pride created a limited-edition box set of grips with the Underrated logo. Steph Curry’s Underrated Golf is gaining momentum, providing golf ...

As part of its continued push into the modern putter grip space, Golf Pride is introducing its first Zero Taper putter grip.