Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Google announced that it is adding new features for travel search ads through integration with travel feeds. This will allow ads to show hotels, prices, dates, ratings and images in hotel ads. Plus, ...