Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

A hot potato: The hotly debated "Privacy Sandbox" tech is Google's solution to the universal hate reserved for third-party cookies and behavioral advertising. The ...

Where you lead, Google will follow. The company can log your searches, watch history, and activity across various services, and while that might sound handy for looking back at your browsing history ...

After nearly three years of promises, Google is finally ready to roll out a proposed solution to prevent advertisers from tracking you all over the internet. But it's constrained to start. Our team ...