Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular ...

Hint: It involves better targeting Ads already follow you wherever you go. They’re on your TV, your phone, your train ...

Google DeepMind CEO Demis Hassabis says the tech giant isn't pressuring him to insert ads into the AI chatbot experience.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from ...

Google is looking to avoid a damaging breakup. Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.