Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Here's every type of demographic data Google collects, potential issues with this data, and examples of how PPC pros can use this information to better optimize accounts. Recently, when Search Engine ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that ...