Why do people buy things that they will never be able to wear in real life? The fashion house Gucci recently launched a pair of augmented reality (AR) tennis shoes as non-expendable NFT tokens. This ...

While it isn’t technically an NFT, Gucci is approaching the über-trendy space with a virtual-only sneaker now up for sale. The Italian luxury house has partnered with the virtual sneaker app Wanna to ...

Gucci’s new sneakers cost between $9 and $12, but there’s a catch. You can only wear them virtually. The Italian fashion house has announced its first-ever augmented reality (AR) sneakers. Designed by ...

Gucci wants to dress you—and your avatar. The $11.8 billion Italian powerhouse is no longer just designing physical products, but also virtual clothes, shoes, and accessories that exist entirely in ...