We've gone back to basics to identify the key things that should be at the heart of everything B2B marketers do. Through detailed benchmarking research, we’ve broken down the core behaviours and ...

Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

The Cultivator announced expanded delivery capacity across performance marketing, Shopify development, lifecycle marketing, and automation. The agency completed more than one hundred projects in the ...

Performance marketing strategies for quick-service restaurants (QSRs) significantly impact revenue growth. These strategies focus on acquiring high-value users to boost profits. However, existing user ...

All journeys have to begin somewhere, and the starting point for Thomson Reuters two years ago was to gather all its marketers together. But before it did, it asked them to send a picture of what ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

Phrasee, a leading innovator in brand language optimization, just released a new white paper “The Definitive Guide to Large Language Models and High-Performance Marketing Content,” on how enterprise ...