The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

Some of this year’s best Super Bowl commercials are also some of the funniest. Humor is a common theme in the ads that are ...

Right now, a 30-second Super Bowl ad costs somewhere between 7 and 8 million dollars. For half a minute of airtime, brands are writing checks that could fund a small country’. And here is the thing… ...

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse playbook that is starting to show its age. Despite the familiar tactics, ...