LOS ANGELES --Toyota and Honda divisions will launch dueling hybrid marketing campaigns this fall.Each company plans to use its campaign to promote its hybrid technology more than individual vehicles.

2011 Honda CR-Z – Click above for high-res image gallery. So far, Honda has framed the CR-Z hybrid with the joy of driving and values you can share themes. The latest message the company wants ...

Honda debuted a campaign, "Fight Mehdiocrity," supporting its 2019 Insight hybrid vehicle, per news shared with Marketing Dive. The effort highlights the vehicles uniqueness while depicting other ...

The campaign, by RPA in Santa Monica, Calif., suggests to the primary target audience of men ages 25 to 35 that the CR-Z is “everything a hybrid is. And isn’t.” ...

Automaker Honda Motor Co. Ltd.'s mobile advertising campaign to promote the launch of the Insight hybrid model achieved a click-through rate of 27 percent. For the initiative, Honda tapped advertising ...

Honda is officially scrapping plans for a large electric SUV that was previously scheduled to arrive in 2027.The move comes as slowing EV demand, regulatory uncertainty, and high production costs ...

MIDLAND The project focuses on generating publicity for Honda's hybrid, the CR-Z. The Honda CR-Z Media Challenge is a six-week, intense project. The automaker's only request is students must use ...

LAHORE: Honda Atlas is ready to step into Pakistan’s hybrid SUV segment with the launch of the much-awaited HR-V e:HEV, ...

The Honda CR-V hybrid was particularly popular, at 197,317 units sold, while the freshly released Accord hybrid accounted for 96,323 sales. Compared to 2022, ...

Honda will add hybrid models to one of America’s favorite vehicles when the 2025 Civic compact goes on sale shortly. Civic hybrid prices will start under $30,000.