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Build-A-Bear's ‘Pay Your Age' Deal: What's the Catch?

For over 25 years, Build-A-Bear has been the go-to place for more than 25 million birthday celebrations, creating unforgettable memories for kids everywhere. Since 2018, they've been offering the "Pay ...
CNN

How ‘kidulting’ helped make Build-A-Bear a Wall Street darling

Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest winners by targeting customers across a broad age range. The toy company’s ...
Entrepreneur

Build-A-Bear Was Failing. Here’s How This CEO Turned It Around — and Achieved Record-Breaking Revenue.

Opinions expressed by Entrepreneur contributors are their own. Stepping into the Build-A-Bear headquarters in St. Louis, Missouri, I was eager to sit down with Sharon Price John, the CEO who has ...
siliconera

Pochacco Plush Returns to Build-a-Bear

As usual, the plain version of Pochacco is white and black puppy plush with the Build-a-Bear logo on his right paw and the Sanrio mascot’s name written on the stuffed animal’s left foot. He can arrive ...