A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

Who should come first, your customers or employees? For many businesses, this question aptly describes a key challenge. And yet, in my view, it should present an opportunity for growth. In the early ...

A conversation with IMD professor Stefan Michel on how companies can realize the maximum benefit from their innovations. Creating value is table stakes for any business. But is your organization also ...