Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Professors from packaging science, graphic design, and industrial design worked together to provide students with a unique opportunity for collaborative design. Karen Proctor, professor of packaging ...

Richard Mayer, CEO of Vana Specialty Packaging, described the integration of design services. “The addition of packaging ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...

Although consumers care about the products they buy, the packaging matters, too. It is a similar concern for company leaders. An insufficient package could result in goods arriving spoiled, broken or ...

Global packaging company can now measure environmental impact of all its design solutions helping clients prove sustainability goals to stakeholders ATLANTA--(BUSINESS WIRE)--Sustainable packaging ...

As sustainability climbs higher on consumers’ priority lists, food and beverage brands face growing pressure to design packaging that’s not only recyclable but easy for shoppers to understand. With ...