When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Key performance indicator, or KPI, targets help small-business owners identify where their companies can improve productivity. The KPI can be tailored to fit any company or a division within the ...

It's important to track, measure and assess the performance of your software development teams as an engineering leader. This way, you ensure that you'll come up with the highest quality product. This ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Key performance indicators, or KPIs, are the data that tell you ...

Whether you’re starting a brand new job, transitioning into a new position within your current company, or you’re looking to set aggressive goals for yourself, setting personal KPIs is key (no pun ...

Key performance indicators are crucial for ensuring operational excellence. I think, given today’s uncertainty surrounding tariffs and supply chain changes, now might be a good time to review and ...

As the effects of the Great Recession linger, travel managers are under the budgeting gun to ensure their program is bringing value to their organization. With the complexity of today’s typical travel ...

Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you’ve failed if the cost exceeds the value of that ...

Opinions expressed by Entrepreneur contributors are their own. The best customer wins feel natural, making the right connections at the right times. But business owners know there’s a method behind ...

In hindsight, marketing agency Influence & Co. seemed to be ahead of its time. The marketing and sales team of seven didn't know a global pandemic would soon halt all travel and in-person conferences, ...