Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Healthcare organizations are taking a deep dive into healthcare data to personalize care for underserved patients. Data analytics may seem like a cold, heartless concept, but healthcare organizations ...

Wylie Wong is a freelance journalist who specializes in business, technology and sports. He is a regular contributor to the CDW family of technology magazines. When it comes to data, Takeuchi US ...

Leaders and managers don’t need to be data scientists, but they do need to know how to read and apply data in context ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

As hospitals and health systems look to improve revenue cycle management performance, they can gain a myriad of insights through data analytics. By using data analytics, an organization can pinpoint ...

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. The origins of Colgate-Palmolive date back to 1806, when ...

In this edition of Data Spotlight, we examine supply chain and facilities data, the effects of guidance surprises on stocks, and how investors use data analytics to anticipate potential revenue ...