Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths. Though ...

Copywriting - i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort. Great copy can make a big difference in the effectiveness of your ...

Forbes contributors publish independent expert analyses and insights. I cover marketing, technology, cryptocurrency, and startups. Writing email copy is not an easy process but it is something you can ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Discover the methods expert B2B marketers use to craft compelling sales copy that converts. Ideal for marketers, copywriters, and business owners. How to write ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Anna Bernstein is a prompt engineer at Copy.ai, which makes AI tools to generate written content. Her job is to write prompts to train the bot to generate high-quality, accurate writing. Here are her ...