Ikea catalog touts "the original touch interface" and "eternal battery life." — -- A hilarious two-minute video demos the technological innovations of Ikea's new 2015 paper catalog. "At only 8 mm ...

IKEA is a mecca for cheap furniture, and one of the great things about the company is that it sells original designs, not just knockoffs. But that doesn’t mean IKEA can’t be reductive when it wants to ...

IKEA is helping people decorate their living rooms to look like the ones seen in “The Simpsons,” “Stranger Things” and “Friends.” The Swedish furniture chain launched an ad campaign in the United Arab ...

They say imitation is the greatest form of flattery, but Ikea's new ad promoting its new catalogue "bookbook" flat out mocks Apple's famous product commercials. Apple's ads are known for close-up ...

Ikea has a new catalog ad that tries to sell you on the idea of a “bookbook.” It’s a clever parody of Apple ads, promoting the advantages of traditional books, like “328 high-definition pages” with ...

Given it spends 70% of its annual marketing budget on the 324-page catalogue, Ikea wants to ensure it's 2020 catalogue doesn't go unnoticed. To mark its launch, the Swedish retailer has created a ...

A selection of photos show how the Ikea catalog is heavily Photoshopped according to which country it is being distributed in. The Ikea catalog is one of the world’s most widely distributed books ...