On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

When you display Google AdSense ads on your company's website, Google's advertising services feeds detailed tracking data for each individual visitor into a variety of algorithms to come up with the ...

Semiconductor Engineering sat down to discuss IP tracking and management with Ranjit Adhikary, VP of marketing for ClioSoft; Jim Bruister, director digital systems (since retired) at Silvaco; Marc ...

Your computer network's Internet Protocol (IP) address identifies its location in cyberspace when someone sends email or other data to you over the Internet. An IP address can also identify your ...

When you change your IP address, you’re telling websites that you’re visiting from another place. If the websites you’re ...

After nearly three years of promises, Google is finally ready to roll out a proposed solution to prevent advertisers from tracking you all over the internet. But it's constrained to start. Our team ...

The big picture: The IP address is a fundamental component for connecting a PC, a smartphone, or any other digital device to the internet. The global network primarily consists of IP addresses and ...

ProtonMail has been busted holding onto the IP addresses of a French climate activity, as well as their browser fingerprint -- after Swiss authorities requested the data. VIEW GALLERY - 3 IMAGES ...

Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.