Pop Mart faces challenges to increase fan base for cult toy, whose sales rely on scarcity and surprise, while expanding ...

They’re pastel, pocket-sized, borderline creepy, and Gen Z can’t stop buying them. Labubus is our latest proof that “aesthetic value” now competes with utility in how young consumers decide what’s ...

Iconic Pop Legend Finally Confirms ‘Labubu’ Identity - and ‘Little Monsters’ Are Going Absolutely Gaga originally appeared on Parade. When two beloved pop culture phenomena collide, magic happens.

Labubus took the internet by storm in 2025. But as the trending toy continues to sell out, fans are turning to their fake counterparts, dubbed “Lafufus,” to fill in the gap. Pop Mart sells the plush ...

When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...