The overwhelming success of “Barbie” shows that people are still more than willing to sit for hours in the pursuit of entertainment. Other than wearing pink, though, the experience is passive — and no ...

Following in the footsteps of ILM Immersive’s (formerly ILMxLAB) “Vader Immortal” game and the company’s virtual reality experiences “Star Wars: Secret of the Empire” and “Avengers: Damage Control,” ...

This year is the 15th anniversary of Minecraft, and to mark the occasion, Experience MOD and Mojang Studios have announced Minecraft Experience: Villager Rescue, the first-ever real-world, immersive, ...

Claiming the technology could be a game-changer for training and development in any industry, BT has launched Immersive Spaces for business and public sector organisations, creating what is said to be ...

Immersive Gamebox and Warner Bros. Discovery have teamed up to launch a new augmented reality gaming experience based on the Batman franchise at physical venues in around the world. Immersive Gamebox ...

Immersive Gamebox is announcing a full-scale, interactive format for Netflix’s Squid Game in New York. The multiplayer experience is Immersive Gamebox’s first adults-only experience, for players age ...

The landscape of immersive customer engagement and technology is undergoing a remarkable evolution. Traditionally, these platforms operated within tightly controlled production and development ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While game worlds can be natural venues for the emerging social metaverse, game publishers ...

If you’re looking for an alternate reality, you’re not alone. Immersive experiences have exploded in recent years, allowing us to plunge ourselves into different times, elaborate locations and even ...

Google Cloud’s Immersive Stream for XR makes possible interactive 3D and augmented reality experiences on mobile, and will soon support augmented and virtual headsets. Back at I/O 2022 in May, Sundar ...

Corporate event production is evolving fast — not just in what technology can do, but in how it shapes the attendee experience. AV and digital tools are now designed to engage, respond, and adapt in ...