SAINT PETERSBURG, Russia--(BUSINESS WIRE)--Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands. Artem ...
No matter how you measure marketing influence, no matter the tweaks made to methodology over time, no matter the sea-change across the marketing landscape itself, the chief marketers being “inducted” ...
Is advertising still capable of shaping culture, or has it become mere background wallpaper? Suzy Bashford reflects on the true impact of modern advertising, asking what it takes to provoke more than ...
In this article, we replicate and extend Eisend's (2008) pioneering work on first-person effects (FPEs) in the context of scarcity appeals in advertising, using "influence of presumed influence," a ...
Trust-driven human interactions remain central, yet they increasingly coexist with non-human counterparts in ways consumers now accept as natural ...
The following is an excerpt from Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon ...
Opinions expressed by Entrepreneur contributors are their own. The first and most frequent question I field from entrepreneurs about influencer marketing is, “How do I find the right influencers to ...
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