Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

When Piyush Gupta took over as the CEO of DBS Bank in Singapore in 2009, he said DBS needed to think of itself not as a bank, but as a technology company providing banking services. Gupta challenged ...

AMES, Iowa – The initial results look promising for a commercial animal vaccine that Iowa State University researchers with the Nanovaccine Institute have formulated using nanoparticles. The research ...

For more than 150 years, Iowa State University scientists have helped support agricultural production. It’s a foundational mission, present from the start and persisting to this day. In a broad sense, ...

Significant changes are occurring throughout the healthcare industry. As hospitals and health systems develop their strategies, they need to determine how to adapt to these changes to be successful in ...

Curiosity drives innovation and growth, and companies that foster a culture of curiosity are better equipped to stay ahead in rapidly changing industries. Nvidia serves as a powerful example of how ...

Examples of Real World Legal Innovation At Work In-house consultant Susan Hackett and legal marketing consultant Deborah Farone offer examples of what happens when the industry focuses on small tweaks ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. Companies love to talk about innovation. Leaders push for ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Innovation in the legal industry doesn't have to be a massive overhaul of existing practices. In this piece by in-house consultant Susan Hackett and marketing consultant Deborah Farone, the pair ...