DoorDash launches ChatGPT grocery app one week after rival Instacart, enabling AI-powered recipe suggestions with hour-long delivery from stores.

The DoorDash announcement comes a couple of weeks after Instacart launched a similar ChatGPT-powered tool. The Instacart ChatGPT app experience with Instant Checkout automates the creation of a shopping list based on a recipe, for example, and allows users to approve the AI-generated list and pay directly within the ChatGPT platform.

Instacart is embedding ChatGPT within its app using the agentic commerce protocol, an open standard developed by OpenAI, the creator of ChatGPT, and Stripe Inc. The protocol allows artificial intelligence-based agents to make purchases on behalf of consumers. Instacart users can install the ChatGPT app by signing in to their Instacart account.

Based on the company’s own estimates, this “Instacart tax” could drain as much as $1,200 from American households’ pocketbooks each year.

The popular app Instacart charged customers different prices on the same items bought from the same stores, an investigation from Consumer Reports and progressive think tank Groundwork Collaborative found.

A study of prices on the Instacart app claims that identical products, from the same retailers, were priced differently for some customers.

Instacart will pay $60 million in refunds to customers after the grocery delivery platform was accused of deceptive practices that raised costs and trapped shoppers in unwanted paid subscriptions. The Federal Trade Commission announced the settlement with Instacart on Thursday,