While the dedicated Shop tab will disappear, Mosseri said in his Reel that “you’ll still be able to shop on Feed, in Stories, in Reels and in ads.” Instagram also stated on its help page ...

You're not alone. Instagram has revealed a home screen refresh, due in February, that axes the Shop tab and moves the Create button back to the center of the bottom navigation bar.

Instagram is further investing in its e-commerce business, Instagram Shops, with the launch of a new advertising product, Ads in Instagram Shop. The company says it's currently testing the new ...

Changing the way consumers access commerce on its app, Meta-owned Instagram will remove its Shop tab from the homepage navigation bar in February, according to a post on the company’s support site.

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. Instagram is ripping the Shop tab out of its main navigation in favor of the Create button.

The company even added a new Shop tab to the home screen of its app in 2020 as an attempt to push these features further. However, Instagram is now taking a step back as it will soon remove the ...