Forbes contributors publish independent expert analyses and insights. We help organizations achieve their impact vision. This voice experience is generated by AI. Learn more. This voice experience is ...
There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...
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Secrets to selling intangible products and services
When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.
Advisers need to work on better communicating the intangible benefits brought about by advice if they want potential clients to value their service, according to Russell Investments Solutions. While ...
Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
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