Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included.

The best marketing strategy in the world will fail if you are unable to get the right message to your potential customers at the right place and the right time. “No matter how great your product or ...

In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

Integrated business planning (IBP) is a process that does exactly what its name implies—it brings together fragmented strands of strategic, financial and operational planning and performance ...

Are you marketing your brand, product or service with an integrated marketing approach? Integrated marketing is an approach that unifies the consumer experience when interacting with a brand or ...

The second annual event, organised by Campaign Asia-Pacific, featured speakers from Philips Asia Pacific, Maxus Global, TripAdvisor, Scoot, Unilever, e-Dialog Asia-Pacific, SingTel and Leo Burnett & ...

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SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and ...

Our clients do it at least yearly. Some approach it bottom up; others do top down. Either way, if you want budget, you generally have to submit a plan. What exactly is this plan? Whether you call it ...

For any business, having an integrated marketing plan is the best way to improve communication efforts. Without one, you could miss out on valuable chances to connect with your target audiences.

Sure, it's true that direct mail volume has declined with the growth of paid and organic search, email marketing and social media channels. But mail can still play a crucial role in generating quality ...