Reddit's community-based platform excels in contextual and interest-based ads, driving strong DAUq growth and ARPU improvements, leading to a 'Buy' rating with a $130 target price. International ...

Google is now rolling out Privacy Sandbox — its tech to replace third-party cookies — to all Chrome users. The company is touting this as a more privacy-forward ...

On June 4, 2025, the Digital Advertising Alliance (“DAA”), the self-regulatory body that sets and enforces privacy standards for digital advertising, announced it is launching a process to determine ...

NEW YORK, June 12, 2024 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry's AdChoices program for interest-based ...

BBB National Programs’ Digital Advertising Accountability Program (DAAP) found Zillow Group’s sites and apps inconsistently adhering to Digital Advertising Alliance rules on interest-based ads, ...

The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of "hashed" -- or encrypted -- phone ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

The Digital Advertising Alliance (DAA) has announced an update to the advertising industry’s AdChoices programme for interest-based advertising (IBA). The new tools were previewed at the DAA Summit ...

Mondelēz-owned Chips Ahoy! wants to be Gen Z’s cookie of choice, not a nostalgic snack pick. To this end, the brand is refining its targeting strategy to focus on behaviors, not demographics.

"Chrome notes topics of interest based on your recent browsing history. Also, sites you visit can determine what you like. Later, sites can ask for this information to show you personalized ads. You ...