WINDSOR, Conn. and WASHINGTON, March 3, 2025 — More than 8 in 10 insurance distribution intermediaries — independent marketing organizations and brokerage general agencies — say their top business ...

Marketing professionals often focus on the "Four Ps" of selling, referring to product, price, promotion and place. The importance of place, or where you sell, makes choosing and managing your ...

There has been plenty of talk about the mutual fund industry's shift to selling its products through intermediaries instead of selling them directly to retail investors. Observers have been saying for ...

Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.