I recently read a book to my 4½-year-old daughter that I immediately took out of her room and decided never to read again.

Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

Journalism has a love-hate relationship with the inverted pyramid. Its supporters consider it a useful form, especially good for breaking news. The inverted pyramid, or at least its most substantial ...

Perhaps you've heard of the inverted pyramid. This elderly news-story construction, which puts the most boring/trivial details at the bottom, is a relic of newspaper writing that needed to be cut ...

There are few dog and pony shows more productive and long lasting than the one I’ve shared with my pal Don Fry. Our friendship and collaboration go back almost 37 years, and we agree on many things ...

New Zealand’s Stuff “abandoned” the traditional inverted pyramid structure for its “most contentious” stories as part of its battle against news avoidance. Stuff.co.nz introduced a sentiment tracker ...

The pyramid shape has so many instructional applications. Recall that chart of food groups in health class? It showed a healthy diet composed of recommended portions of carbohydrates, proteins and ...