Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...

Want to be known as the “Jill Girls”? You now have that opportunity as Jill Stuart Beauty has arrived in Malaysia. Jill Stuart Beauty – a Japanese-based beauty brand – created by New York-based ...

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I'm a sucker for cute stuff, especially rainbow colored, fluffy cute stuff. So it's likely no surprise to anyone who knows me that I tried the pom pom makeup trend that's been doing the rounds on the ...

I started wearing makeup when I was 13 and let me tell you, I’ve done my makeup everywhere. At the bathroom sink? Check. Sitting in front of a floor-length mirror? Check. A quality vanity with drawers ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Not sure about you, but when I was among the ~youths~ I fully expected that one day I would have a full ...

Can you handle the cuteness? Because there's a lot of it packed into these adorable, affordable makeup bags and cases. Now, you can use a plastic baggie to hold your makeup, sure. But a good makeup ...

Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...