Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. The post How smart leaders use marketing metrics to navigate uncertainty ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

In today’s healthcare marketplace, there is no shortage of available data – including EHR, CRM, financial, marketing, call center, to name just a few. In fact, an EMC report recently found healthcare ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

This year, in the age of Revenue Performance Management, we have several customers that are beginning to dedicate resources to make reporting and benchmarking a top priority for marketing and sales ...

Program Goal #1: Consumer Buying Process - Understanding of the consumer buying process. a) Demonstrate an understanding of the consumer buying process. Program Goal #2: Target Markets - Demonstrate ...