Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego’s new ‘digital bricks’ could limit children’s imaginations, experts fear

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary innovation” in nearly 50 years.

Lego unveils tech-filled Smart Bricks - to play experts' unease

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO says smart brick is 'here to stay,' and responds to 'questions and concerns' around abandoning non-digital play

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

Lego responds to criticism of Smart Bricks: Staying true to our core promise

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Lego Gives Its Analog Bricks a Digital Brain—With No Screen Time

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge ...
The Next Web

For Lego, the future is increasingly digital. Pity your inner child

As one of millions of adults who grew up building Lego, the company’s digital adventures distort my childhood memories. Yet my screaming inner infant can’t derail the transition. Our beloved bricks ...