As Los Angeles Lakers’ LeBron James enters another chapter of his legendary NBA career, the league’s all-time leading scorer also carries the longest standing signature sneaker line in sports today.

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

NBA superstar LeBron James recently shared his excitement over receiving a pair of Nike Free Golf NN \"Nelly Korda\" shoes on ...

Check our Sneakers news for more upcoming releases and breaking content! Only the Jumpman, Michael Jordan, has more career signature models than LeBron James, joining both MJ and Kevin Durant as the ...

Like in past years, LeBron James has once again seemingly debuted his upcoming Nike signature shoe during an offseason workout, in preparation for his 23rd NBA season this fall. On Monday night, James ...

Los Angeles Lakers forward LeBron James and Colorado Buffaloes football coach Deion Sanders are two of the most influential athletes in American sports history. In addition to dominating sports ...

Los Angeles Lakers star LeBron James seemingly shared the clearest look yet at his upcoming Nike LeBron 23 sneakers Thursday on his Instagram story. James previously sparked speculation about the ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...