Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an all-time high. In this competitive ...

Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is converting these leads into loyal customers. Successful lead nurturing involves a strategic approach that ...

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

An analysis of over 180 insurance agencies using Leads360’s lead management and lead nurturing software provides decisive evidence that following up on leads using X-dates accounts for 26% of all ...

"Lead nurturing" is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as "a relationship-building approach utilizing multiple media to ...