Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

With its new ad formats, LinkedIn is focused primarily on boosting B2B marketers’ brand awareness throughout the funnel via high-attention placements, AI-powered tools and expanded personalization.

Convincing B2B brands to test LinkedIn Ads is getting easier as Google’s CPCs continue to rise. For its part, LinkedIn has helped make a case for itself with some much-needed updates lately, including ...