Sustaining fan engagement and monetizing live sports requires a blended strategy pairing linear’s scale with the precision ...

Linear TV networks are still suffering -- overall. And yet we can offer some nuggets of hope, even for some small and mid-sized networks. First let’s look at the top charts -- those with gains ranked ...

The first quarter is busy, and may be the strongest period for linear TV networks: award shows, college football playoffs -- and of course, the Super Bowl. For some hard-pressed linear TV networks, ...

NEW YORK, Dec. 19, 2024 (GLOBE NEWSWIRE) -- Operative today announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming - the new media model ...

MIAMI—Singular.live and Akta are collaborating to bring broadcast-quality graphics to Akta's FLEX channel playout in the cloud. FLEX channels are live linear TV channels scheduled entirely in the ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

EXCLUSIVE: There’s no doubt award shows are making at least a little bit of a comeback, and as viewership for the major ceremonies has ballooned this year, so has interest in what’s going on behind ...