Opinions expressed by Entrepreneur contributors are their own. When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the ...

With modern tools like CapCut PC, even small businesses and content creators can now design professional-quality logos, videos, and animations with just a few clicks.

With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Sports logos generate strong opinions at the best of times. And perhaps that's the way it should be. Fans are passionate about their team, and often equally passionate about their rivals, so it makes ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a visual ...

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...