Apple unveils a new logo and soundmark for its TV service after dropping the “Plus,” signaling a broader rebranding effort.

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.

The tech giant revealed that its new Apple TV intro was created using a physical glass set and captured entirely in-camera, no AI involved. The behind-the-scenes clip, featuring music produced by ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Macworld Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films.

The soundmark will appear before every show and every episode in a series, according its composer Finneas, whom you may know as Billie Eilish's brother and frequent collaborator. "The things that I ...