Discover how infomercials work, their benefits and downsides, and how they’re made. Learn how to spot exaggerated claims and ...

Jerry Abbott, a personal fitness trainer for 20+ years, has begun testing his first-ever infomercial for the Torsoball. He has been developing the product for the last two years. RW Advertising, the ...

Is the future of television the infomercial? Is NBC's "30 Rock" the most sophisticated infomercial in television history, an amazingly effective and often blatant commercial message for GE? What's the ...

Chrysler LLC got nearly 10,000 responses to an infomercial for Dodge Ram trucks this past summer, an effort that helped clear out dealer inventory. “I’ve been in automotive marketing for 10 years and ...