In 2012, viewers were whisked away to a Seussian dystopia in Illumination Entertainment and Universal Pictures’ The Lorax. Based on the Dr. Seuss story of the same name – and overflowing with stars ...

It’s a Seussian riddle: what kind of SUV would the Lorax drive, if the Lorax drove an SUV? Now — thanks to Universal Pictures and its need to tie in Dr. Seuss’s environmental hero to as many products ...

As Dr. Seuss titles go, The Lorax seems far less known than enduring tomes about the Grinch, Horton and that hat-wearing cat. Here’s a possible explanation: The 1971 work is a cloudy fable that warns ...

“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” They are classic words from one of our most classically celebrated children’s authors that are being ...

The recent movie adaptation of The Lorax was a smash hit at theaters, drawing viewers into a 3-D version of the world Dr. Seuss created over 40 years ago. Hollywood expands upon the classic ...

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This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. The 2008 animated film ‘Horton Hears a Who’ fared somewhat better than ...

The exotic Truffula tree may not exactly be native to San Diego — its natural habitat being books instead of back yards. But the story that surrounds the tree is very much of our town: It was first ...

There will be more than enough time to dissect the dismal debut of Walt Disney Studio’s “John Carter” this weekend, but the continued success of “The Lorax” is just as big a story that needs proper ...

Every week, we compile a list of new cause-related marketing campaigns to share with our community. Here are the campaigns that caught our attention the week of February 13, 2012. From remote ...