A luxury gym membership might seem like a splurge, but it can be a surprisingly smart financial move. Many high-end gyms include perks that would cost extra elsewhere — and if you take full advantage, ...

Four years ago, gyms were in trouble. It was the early days of the COVID pandemic, and the government implemented a temporary mandate to close fitness centers. People squeezed their workout routines ...

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Over the last three sections of this EC-1, we’ve seen the genesis of Tonal, transforming from a series of prototypes in the mind of CEO and founder Aly Orady into a unique strength-training entrant in ...

One year into the pandemic, the full extent to which business suffered irreconcilable losses remains to be seen or felt. The fitness industry fell into those service slash experience-centric ...