The Indianapolis Indians announced a comprehensive brand modernization on Sept. 29, unveiling a brand-new logo.

Fans have again noticed STRAUSS marketing on players' helmets during the MLB postseason. The brand deal runs through 2027. Here's what to know.

INDIANAPOLIS — The Indianapolis Indians will have a different look starting next season that pays tribute to its early 1900s baseball heritage. The team unveiled a new logo and uniform on Friday after ...

It's the first major brand re-design the team has had in three decades. "We felt it was time," said Bruce Schumacher, chairman and CEO of the Indians.

INDIANAPOLIS (WISH) — The Indianapolis Indians have unveiled new baseball uniforms and a new logo, honoring the city’s baseball heritage and the Native American communities of central Indiana. The ...

As the NL and AL postseason got underway, fans noticed that all the batting helmets had a massive "STRAUSS" ad on both sides.

PITTSBURGH — The Pittsburgh Pirates will keep their uniform and logo the same heading into next season, but one of their minor league affiliates has already made changes. The Indianapolis Indians, the ...

Fanatics and Yeti have launched a new collaboration featuring coolers and drinkware. The collection includes products with logos from the NHL, MLB, NFL, and over 50 NCAA teams. Available cooler models ...

Major League Baseball’s social media team was under fire for hijacking an idea from the Royals and Vinnie Pasquantino.