Years after signing off as "a Mac" and "a PC," Justin Long and John Hodgman have reunited for another ad campaign that you ...

Novo Nordisk’s ‘There’s Only One Ozempic’ campaign is about reasserting the drugmaker’s brand name in an increasingly ...

Novo Nordisk is worried about competition and wants to be seen as the cool kid... by using a 20-year-old ad format.

It’s now 15 years since the last of Apple’s award-winning “I’m a Mac/I’m a PC” ads, but rival companies still believe it’s clever to use the Mac actor to try to sell rival products. The original Apple ...

In a twist on the “I’m a Mac” ads, this sticker shows a PC playing solitaire while waiting for the Mac to load a witty retort. Or maybe the PC just froze. The 4″ x 2.75″ sticker costs $1.50 and, ...

Innovation is the crux of a successful direct marketing campaign. With hordes of marketers trying to reach the same consumers, it takes something special to get noticed. Apple is used to getting ...