No Google Ads change incurred more ire from the collective PPC community than the depreciation of the Search Terms Report. We all went through the steps of grief: Denial: “They couldn’t really do this ...

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

We recently wrote about how PPC managers are making keywor d research a lot harder than it should be. If you’re seeing a pattern here, well done. It’s all about overcomplication. Overcomplication is a ...

Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

Are you using day-part analysis to manage your PPC campaigns on Google? According to Amplify Interactive, you should be -- especially if you are working with a relatively small PPC budget. By figuring ...

With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game ...

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PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend ...

Samuel Thomson - Digital Marketing Head of SEO Addiction. He is very much expert in Online Reputation Management, Content Writing, PPC Campaign management and Social Media Marketing. About 82 percent ...