Sales promotions can have a direct and significant impact on a company's contribution margin. When sales promotions are offered to customers without any change in cost basis, contribution margin per ...

Learn about gross, operating, and net profit margins, how each is calculated, and how businesses and investors can use them to analyze a company’s profitability.

Understanding the components of your company's sales is important for budget-planning purposes and for efficiently marketing your products. Per-unit price is one way of differentiating between ...