There are three key components for developing a sound market penetration strategy: market sizing, market segmentation and embracing the technology adoption curve. The ability to accurately size the ...

Market segmentation is an integral part of a company's marketing strategy. It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can ...

Report Ocean recently announced the publication of its new report on the Ready to Eat Food market. The research assesses key elements that will have a significant impact on the market throughout the ...

Report Ocean recently announced the publication of its new report on the GPS Antenna market. The research assesses key elements that will have a significant impact on the market throughout the ...

Market research is an important activity for companies hoping to better understand their customers and market so that they can improve their products and services to better meet market needs. An ...

LONDON--(BUSINESS WIRE)--The sample preparation market is set to grow by USD 2.29 billion, accelerating at a CAGR of almost 7%, during the period spanning over 2020-2024. One of the key factors ...

LONDON--(BUSINESS WIRE)--The global home healthcare market is expected to grow at an impressive CAGR of close to 9% during the forecast period, according to Technavio’s latest market research. In this ...

Sub-Saharan Africa Pharmaceuticals Market OverviewThe Sub-Saharan Africa (SSA) pharmaceuticals market is emerging as one of the fastest-growing healthcare segments, driven by shifting disease patterns ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...