...tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice. It’s Halloween season—the time for haunted houses, ghost stories, and pumpkin spice ...

Chief Marketing Officers in large law firms are increasingly going by a newer, longer title: CMBDO, or Chief Marketing and Business Development Officer. The CMBDO title may be a mouthful, but it ...

Having spent 20 years as Cooley's head of global business development, I have some well-informed ideas about how to optimize law firm marketing and business development. During my tenure at Cooley, I ...

Alisha Mack, a Bloomsburg University graduate with a B.A. in communications, has joined the Bucknell Small Business ...

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We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

Business development can feel daunting for young lawyers—but it doesn’t have to. Start now for success in the future. This month’s column is for my young associates out there. I see you putting in ...

Entering 2026, accounting and advisory firms are not lacking marketing activity; they're grappling with how to design a marketing organization and programs that support sustained, intentional growth ...

Marketing pro Sam Barrett has been named director of business development and marketing at Connecticut advertising and communications firm CashmanKatz. Barrett joins the Glastonbury-based agency after ...