Not long ago an experimental undertaking, influencer marketing has rapidly matured, making the transition to the digital marketing mainstream as a go-to strategy. And 2020 seems destined to be yet ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

In recent years, the fast growth of mobile users and major improvements in data connectivity have made social media the new space for marketing. While traditional platforms are still important for ...

Infographics have proved to be a powerful format for content marketers but getting them right takes careful planning and preparation. Dan Brotzel, content director at Sticky Content, advises on how to ...

To promote content and have it reach their audiences, B2B marketers use social media (87%) and their own web sites (81%). But how about using email marketing to promote content? GetResponse.com, an ...

Infographics have increased in popularity as a marketing tool in recent years – but what’s the key to making them work for you? Claire Weekes investigates As a marketer you’ve probably come across the ...

- It used to be that Infographics were the "It" tool for marketing - until they weren't. To understand why infographics aren't dead, and should still be a viable campaign strategy for clients, we have ...

Marketing automation was once seen as a tool solely for marketers. As companies are beginning to take full advantage of the process, however, they are seeing benefits across the board. This ...

There’s no denying that the world of SEO has changed drastically over the past decade. Every year, digital marketers work hard to appease search algorithms’ multifaceted needs. Have you noticed a big ...