Let me start with a simple question — when was the last time you deliberately clicked a banner ad? And if you remember that occasion, what brand or product was it for? Take your time, I have all day.

If parenting were a math class, no one would pass. There’s no formula that prepares you for nap-time negotiations, snack rationing, or the sheer volume of laundry generated by people who are barely ...

If you have fur babies at home, you know how stubborn they can occasionally be. Many of them like to be in charge and prefer to do everything on their own terms. Mekkila is a Samoyed who is exactly ...

The problem with social media in-jokes is they don’t stay funny for long. Someone takes them too seriously, then they become overblown commentaries on society as a whole, and then a media outlet goes ...

From the TikTok feeds that brought you girl dinner comes girl math: a strategy for justifying large or unnecessary purchases. The calculations behind girl math aren't new, but the way we talk about ...

Do you know your geometry from your arithmetic and your fractions from your logs? Let’s find out! Think of this as a math class without the quizzes, where every problem has a twist solution, every ...