In partnership with watch auction house Antiquorum, Swiss watch maker Maurice Lacroix is selling off 40 watches that were never intended for sale, in a "40 Years Unique Legacy Watch" event. These aren ...

Maurice Lacroix has tasked Thai artist Benzilla with creating a street art-infused version of its new AIKON #tide watch. The quartz-powered AIKON #tide was launched back in March as a colorful version ...

The Audemars Piguet Royal Oak is the undisputed king of integrated luxury sports watches. Not only did the Gerald Genta-designed model invent the category back in 1972, but it also boasts an iconic ...

If there’s one thing I love, it’s good quality watches that sell for an amount of money that is not over-exaggerated. Price-performance ratio is unfortunately not always a given in luxury watchmaking.

Maurice Lacroix has announced a surprising partnership with Red Bull to be the official timekeeper of a global dance competition. Based in the Swiss Jura, the brand is serious about watchmaking, but ...

Maurice Lacroix, the renowned Swiss luxury watch brand, once again stirs excitement with the release of a special edition timepiece: the Maurice Lacroix X Pond Review AIKON Automatic Limited Edition ...

The head of Swiss watchmaker Maurice Lacroix said the company is still for sale and has been profitable for three years as it focuses on its popular entry level-priced Aikon model and younger ...

The Maurice Lacroix Facebook page for ‘CEO Dialog’ is inviting people to submit questions and comments to Martin Bachmann until the end of May. Bachmann will come online to address them personally ...

Maurice Lacroix is a brand not mentioned very often, perhaps because it isn’t an established old name but also because it has never really had a “hook”, like IWC with its masculine image or ...

A Japanese fan organized the first in-person club for the Swiss brand Maurice Lacroix. Now, there are three more in the region. By Vivian Morelli Reporting from Tokyo On a Tuesday night at a cafe in ...